London 2012 : The Greatest Farce on Earth?

By Coach Cj Swaby


As of today there are 701 days to go until the London 2012 Olympic games, and 741 until the para olympic games. Its being billed as the greatest show on earth.

Now I'm not even going to go on a rant about the amount of tax payers money that is being used versus private spending. Thats a whole different blog post all together. My issue is a little bit different.

London 2012 offers to provide job opportunities, indeed on their website they state,

"We're recruiting a diverse and inclusive workforce for once-in-a-lifetime roles." Awesome. Good stuff.

London 2012 promises to deliver a "four-year celebration of culture will feature inspirational projects and events across the UK." Again, fantastic.


They even have a whole bit about education,

"... you can find out more about programmes, initiatives and opportunities that have been created especially for children and young people.

We want all of these opportunities to spark their imagination and enthusiasm for learning, helping them to realise their potential and engage with other young people right across the globe."


Now, you may be wandering what exactly is my problem? Well its this minor detail. Considering the level of child and adult obesity in the UK (and in the west), plus incidence of health related disease, plus inactivity levels; am I the only one who finds it a bit concerning that Mc Donalds (yes, McDonalds) is an offical partner of London 2012?

Mixed messages? Nope. Unfortunately, I think the message is very very clear.


Have a look the website here if you haven't already.