Tim Ferris: The 4 hour Ethos

By Coach Cj Swaby

His best selling book, The 4 Hour Work Week changed the game. It's arrival caught the wave of a jilted generation that was caught up in a collapsing economy, job cuts, downsizing, industries disappearing, worthless education,  while it appeared we worked harder and seemed to get little in return. Least of all self fulfilment and a compelling future.

Tim Ferris gave us life style design for a modern age. He showed how to adapt to our evolving times, and utilise the tools at your disposal so that you can create with certainty, the future you want.  His unique concepts means that it could all be possible on a 4 hour work week.  

So successful with his consistent application, he then went on to  author the 4 Hour Body, applying the same principles to health and fitness. He cut through all the garbage perpetuating the industry, and distilled it to the most effective methods that work. He used his body as the testing ground, and documented it in detail in his book, The 4 hour Body.

On January 14th 2013 Tim Ferris will be delivering his 4 Hour Ethos in London. The event is hosted by  Alternatives.org.uk This will be the only time Tim will be in the UK in 2013 so don't miss this fantastic opportunity. You can find out more and book for this exciting event here.

When A Teacher Appears

By Coach Cj Swaby

"It is in self limitation that a master first shows himself." - Confucius

The picture above is of the new CFC Champion Richie Edwards, and David Campbell.  Two outstanding gentlemen, but for very different reasons. Today you will learn about my teacher, David Campbell (David is the once sitting down).

David is a client of mine. I've been training him for 3 years or more now.  He always has a smile on his face, even when he's had a bad day.  He comes ready to train and gives it 100%  every time, without fail.

At times he has a wicked sense of humour (which can be quite dark), and greets everyone he meets with warm welcome, and takes an interest in how they are, lighting them up with his enthusiasm. To David his way of being comes naturally.

So you may thinking, "So what? I know a lot of people like that." But there is something special about David. He has a rare condition which is all too familiar in his family, these are his words,

" I was diagnosed with Cerebellar Ataxia, a rare neurological disorder in 2002. I'm wheelchair dependent as my limbs are uncoordinated which makes me unable to walk. My eyes also see double vision at all times. Eventually this condition will take my life earlier.


Even though I suffer from progressive illness, I feel like with the help of Cj he has helped me to slow down the progression of the condition."


The Cerebellum is the part of the brain responsible for motor function. Symptoms of Cerebellar Ataxia include loss of muscle control, bladder control, neuropathic pain, cardiomyopathy (dysfunction of the heart muscle), depression, slurred speech, problems chewing and swallowing food. These are just some of the reported symptoms.  You can find out more about Cerebellar Ataxia here.

To be able to choose your attitude, and your way of being despite your circumstances or situation is the sign of  true mastership. David is a living embodiment of this and still has compassion for others.  He does not got go about preaching, yet by simply being in his presence, and how he conducts himself, you get it. Sometimes, when I allow myself to slip, simply knowing that I am about to train him, or thinking, "Who would David be in this situation?" causes me to raise my game.

This is why I consider it a privilege to train David. That is why I consider him my teacher.

Our Last Kettlebell Workshop Ever

By Coach Cj Swaby






January 27th 2013 sees the end of an era. Over the last  eight years we  have established ourselves as one of the leading front runners in commercial Kettlebell training in the UK, and throughout Europe.

We have thoroughly enjoyed it, but things change.  You can find out more here